I. Introduction: Architecture as a Brand Driver in Ukrainian Automotive Retail
1.1 Evolution of the Car Dealership: From Utilitarian Space to “Brand Temple”
The modern car dealership is not just a place to sell cars, but a multifunctional center where the client immerses themselves in the brand philosophy. Architecture has become the first communication channel: panoramic glazing, dynamic forms, and premium materials create an emotional connection even before getting acquainted with the automobile. Interior design in minimalism or high-tech style with corporate colors completes the holistic image.
1.2 Commercial Architecture Trends 2024–2025
Ukraine’s construction market grew by 6%, focusing in Kyiv and Lviv regions. Key trends for car dealerships:
- Security: Shelters and bomb shelters as standard.
- Energy efficiency: Solar stations, thermal modernization, modern engineering systems.
- Renovation: Retrofitting existing buildings to save time and money.
Construction costs have doubled since 2019. A turnkey dealership in Kyiv suburbs costs $300–500/m², making the investment a strategic brand statement.
1.3 Rating Selection Criteria
The rating evaluates architecture and design, not commercial results. Main criteria:
- Reflection of brand philosophy.
- Innovative technologies and materials.
- Quality of execution.
- Harmonious integration into urban environment.
- Energy efficiency and sustainability.