“I Want a House Like in This Picture” – A Trap for Both Client and Architect
In today’s world, saturated with visual information, a typical conversation between a client and an architect often begins with the phrase: “I want the same house as in this photograph from Pinterest.” This seemingly innocent request, aimed at simplifying communication and clearly defining the desired result, is actually an entry into a complex labyrinth of legal, financial, and reputational risks. The client, inspired by the aesthetics of the found image, rarely thinks about the fact that behind the beautiful facade stands the intellectual work of a specific author, protected by law. The architect, in turn, finds themselves facing a difficult choice: refuse the client, risking losing the order, or agree to “creative reworking,” stepping onto the thin ice of copyright law.
The central question that arises in such a situation lies in determining the boundary between lawful use of a source of inspiration and unlawful copying, which qualifies as plagiarism or copyright infringement. This boundary is much clearer than it might seem at first glance, and crossing it can have devastating consequences for all participants in the construction process: the client, who may receive a lawsuit and an injunction to rebuild an already constructed building; the architect, who faces not only financial liability but also loss of professional reputation; and the construction company, which risks becoming an accomplice to a legal violation.
Platforms such as Pinterest operate based on user agreements that provide a license to view and distribute content within the platform itself, but categorically do not grant the right to reproduce objects depicted in photographs in the real world. A key legal principle that is often ignored is that copyright on an architectural work arises automatically at the moment of its creation and fixation in any objective form (for example, drawings or computer models) and does not require mandatory registration to obtain protection. Thus, every project, visualization, or photograph of a built house found on the internet has an author by default and is a protected object of intellectual property.
This situation creates a critical asymmetry of risks and information. The client, unfamiliar with the intricacies of intellectual property legislation, initiates a potentially unlawful action. The architect, as a professional, finds themselves in the role of a legal and ethical “filter.” Their reaction to the client’s request determines the subsequent legal fate of the entire project. By agreeing to copying, they trigger a chain reaction of responsibility that spreads to builders and, ultimately, to the property owner. Therefore, this first conversation is the most important stage of risk management in the project lifecycle, and its consequences may manifest years later in the form of lawsuits and significant financial losses.