Selection Criteria: How We Chose the Best Channels
A comprehensive approach was applied to compile this list, based on several key criteria that allow us to evaluate not only popularity but also the real value of the content.
Relevance and Regular Updates
When selecting channels, special attention was paid to those that actively publish new content reflecting modern trends and technologies. Regular updates are an important indicator of a channel’s viability and its ability to provide fresh information. Channels that constantly update not only retain audience interest but also signal to search engines their relevance, which contributes to higher positions in search results. For YouTube algorithms, fresh content is an indicator of channel activity, which can increase its visibility in search results and recommendations. This creates a positive cycle: more content leads to more views, which in turn attracts more subscribers and provides wider organic reach.
Number of Subscribers and Views
Although the number of subscribers is not always the only indicator of quality, it often testifies to audience trust and channel popularity. Analysis of video view counts allows us to assess real audience engagement. It should be noted that simply having a large number of subscribers doesn’t always mean high quality or activity; a channel may have a significant number of “inactive” subscribers. Therefore, the ratio of views to subscribers is important. For example, for the “GOOD БУД” channel, an optimal indicator is considered to be about 14% ratio of subscribers to views. Channels with high video views but moderate subscriber counts can be very effective at creating content that spreads well or finds its audience through search.
Audience Activity
Comments, likes, and discussions under videos are important indicators of how much content resonates with viewers and stimulates interaction. Active audience interaction is an important signal for YouTube algorithms that content is valuable and interesting, which can improve its organic promotion. When viewers actively comment or like, it demonstrates that the video holds attention and provokes reactions. This, in turn, can lead to YouTube recommending this content more often, expanding its reach.
Video Quality and Author Expertise
When evaluating channels, attention was paid to visual and audio quality, clarity of information presentation, and the presence of confirmed expertise from channel authors, such as engineers, architects, and other specialists. In fields like engineering, information accuracy is paramount. Author expertise guarantees that content is accurate and reliable. High video quality (image, sound, editing) makes complex topics more attractive and easier to understand, which retains viewers and increases educational value.