Introduction: The New Renaissance of Hospitality Architecture in Zakarpattia
Zakarpattia is experiencing a genuine tourism boom, transforming it into a key domestic tourism destination in Ukraine. This surge is confirmed by impressive statistics: in 2024, the tourist tax reached a record 23.1 million UAH, and in the first seven months of 2025, growth amounted to 39%.
The rapid growth in demand makes Zakarpattia attractive to investors, stimulating the construction of new hotel complexes that attract an even more demanding audience with their quality. This creates a positive cycle: high-quality offerings stimulate demand, while tourism revenues finance further development. Zakarpattia is evolving from a simple tourism region to a sophisticated hospitality market where architecture and design become key competitive advantages.
Contemporary architecture in Zakarpattia is moving away from simple copying of traditional forms and reinterpreting them, creating unique conceptual projects. Key trends in hotel design include:
- Eco-integration: Architecture harmoniously integrates into the natural landscape
- Contemporary vernacular: Reinterpretation of local craft traditions such as blacksmithing and woodworking in modern design
- Well-being Design: Designing spaces focused on health and emotional restoration, with emphasis on SPA zones and thermal complexes
Visionary projects, such as the “Carpaty” hotel concept by MAKHNO Studio, demonstrate this movement – bold, organic and deeply Ukrainian architecture that connects past and future.