Transformation of Pharmaceutical Retail

Ukrainian pharmaceutical retail is undergoing fundamental transformation. The pharmacy is evolving into a multifunctional health and wellness space, becoming a kind of “third place” for the community. Modern consumers expect not only the availability of necessary medications, but also professional consultation, a comfortable environment, and a positive emotional experience. Architecture and design are becoming key tools in meeting these needs.

Key Architectural Trends

Omnichannel and Digital Integration E-commerce development influences architectural planning. Pharmacies are designed considering new logistics flows: areas for online order pickup, self-service terminals, and integrated digital displays.

Customer Experience Creating an emotionally comfortable environment through the use of natural textures, biophilic design, and thoughtful lighting. The goal is to reduce stress and build long-term relationships.

Branding Through Space Architectural design becomes the main branding tool. Every element of space communicates company values and forms a unique brand image.

Market Statistical Overview

By the end of 2024, the total volume of pharmacy sales reached 194.7 billion UAH (19% growth). The TOP-5 pharmacy chains control almost 70% of sales and 46% of outlets (over 8,400).

Table 1

Source: Proxima Research, Forbes.ua

Ranking of Architectural and Design Achievements

#1 — Podorozhnik

Architectural and Brand Profile

The “Podorozhnik” chain presented the revolutionary “Library” concept, nominated for Retail Design Awards 2021. The key idea is abandoning the traditional counter and organizing an open space where the entire assortment is stored directly in the sales area.

Construction Innovations

In 10 months of 2024, 370 new pharmacies were opened. The format works effectively on a minimum area of 25-30 sq. m, allowing pharmacies to be placed both in large shopping centers and in villages with populations up to 1,500 people.

Technological Solutions

Mandatory LED screens for customer communication, inverters with batteries for uninterrupted operation during power outages.

Conceptual Integration: Vision with “Mehbud”

To emphasize innovative identity, especially in flagship locations, modern facade systems provide an elegant appearance and energy efficiency.

Conceptual Design by Mehbud for Flagship ‘Podorozhnik’ Pharmacy

Description: Visualization of a “Podorozhnik” pharmacy whose facade is clad with “Mehbud” facade panels in pure white or light gray, echoing the brand’s signature palette. The design stands out with clear, laconic lines. The interior could use cubic or slat ceiling “Mehbud”, which creates directional movement, delicately guiding customers, and allows integration of modern energy-efficient LED lighting. This approach takes the “Library” concept to a new architectural level, giving it a premium shell that matches its innovative content.

#2 — ANC (Low Price Pharmacy)

Architectural and Brand Profile

The “ANC” chain strategy is a striking example of pragmatic branding for the mass market. High-contrast brand colors (yellow, blue) and total facade branding are used for instant communication of accessibility.

Construction Strategy

Focus on rapid, cost-effective network deployment in high-traffic locations. Priority on maximum standardization and brand consistency.

Conceptual Integration: Vision with “Mehbud”

The next stage of evolution could be improving the image without losing key identity — accessibility.

‘ANC’ Facade Renovation with ‘Mehbud’ Solutions

“Before and after” visualization. Ventilated facade made of “Mehbud” cassettes in brand blue and yellow colors. The entrance group is accented with decorative screen made of “Mehbud” louver fencing, adding modern texture.

#3 — Apteka 9-1-1

Architectural and Brand Profile

Brand identity is associated with sustainability and social responsibility. The most important “architectural” story is systematic work to restore pharmacies destroyed as a result of military actions.

Construction Innovations

Key innovation — deployment of mobile pharmacy points (MAP) in frontline regions. A unique achievement at the intersection of construction, logistics, and engineering.

Conceptual Integration: Vision with “Mehbud”

In the context of rapid restoration, modular construction and durable materials are indispensable for projects symbolizing sustainability.

Modular ‘9-1-1’ Pharmacy and Secure Fencing from ‘Mehbud’

The concept involves creating a reliable perimeter using “Mehbud” louver fence model “Exclusive”, which provides security and a modern look. In the interior, it’s advisable to use “Grillato” ceiling for quick installation and access to communications.

#4 — Zhelaem Zdorovya

Architectural and Brand Profile

The chain positions itself as a reliable partner in health care. The architectural concept creates welcoming, bright spaces with classic, clean design that inspires trust.

Technological Solutions

Focus on seamless customer experience through online platforms, loyalty programs, and convenient sales floor organization.

Conceptual Integration: Vision with “Mehbud”

For a brand embodying care and reliability, architectural solutions should enhance the feeling of warmth without sacrificing durability.

Warm and Modern Interior of ‘Zhelaem Zdorovya’ with ‘Mehbud’ Solutions

Key element — “Mehbud” slat ceiling with Printech coating in light wood. Creates a cozy atmosphere while maintaining the advantages of a metal ceiling. The facade is complemented by “Mehbud” facade panels with “wood” coating.

#5 — Apteka Dobrogo Dnya

Architectural and Brand Profile

The brand is built on reliability and wide assortment, often choosing large shopping centers for flagship outlets. The strategy aims to create premium spaces.

Construction Strategy

Active growth through strategic acquisitions and effective integration of existing pharmacies into a unified corporate standard.

Conceptual Integration: Vision with “Mehbud”

For working in the competitive environment of premium shopping centers, the entrance group and storefront are key elements for attracting attention.

Premium Entrance Group Design for ‘Apteka Dobrogo Dnya’ in Shopping Center with ‘Mehbud’ Solutions

The facade and storefront are decorated with “Mehbud” metal panels in noble shades. For unique texture, “Grillato” ceiling is used, installed vertically as a decorative grille. All materials are non-combustible, meeting shopping center requirements.

In-Depth Analysis: Case Studies of Leading Innovators

Case 1: “Podorozhnik” — “Library” Format

The “Library” concept is a comprehensive business model that rethinks pharmacy space. Eliminating physical barriers between specialist and client through open space significantly improves consultation quality.

Business Impact: The new format contributed to growth in non-drug sales share thanks to open display and comfortable environment.

Case 2: “Apteka 9-1-1” — Architecture of Sustainability

Restoring destroyed pharmacies becomes a powerful branding tool. Each restored facility is a marketing story about indestructibility and community dedication.

MAP Innovation: Mobile pharmacy points are a marvel of compact design, demonstrating engineering mobilization to solve social problems.

Table 2. Comparative Analysis of Architectural Concepts

Development Forecast

Future Trends (5-10 years)

Wellness Hubs The pharmacy will continue transforming into a health center with zones for diagnostics, vaccination, and consultations. Flexible, modular planning solutions are needed.

Hyper-personalization AI development will enable creating personalized offers through dynamic digital signage and modular interiors.

Sustainable Development Growing demand for eco-friendliness will influence construction material choices. Durable, energy-efficient, and recyclable materials will have advantages.

Conclusions

The future of Ukrainian pharmaceutical retail belongs to those who realize: architecture and design are key strategic investments. In conditions of fierce competition, physical space becomes the main arena for loyalty battles.

Choosing reliable partners and innovative materials, such as those offered by “Mehbud” factory, becomes critically important for building businesses that are not only profitable, but also durable, beautiful, and resonate with the values of modern Ukrainian society.