Analytical Report: Marketing Ecosystem and Digital Transformation of the Construction Business in Ukraine 2025-2026: Strategies, Players, Technologies

1. Introduction: The Paradigm of Real Estate Marketing in the New Reality

Ukraine’s construction industry is experiencing one of the most challenging yet transformative periods in its history. Real estate marketing, which just a decade ago was limited to outdoor advertising and listings on specialized portals, has today transformed into a high-tech industry integrating complex IT solutions, artificial intelligence, consumer psychology, and world-class creative strategies. Market analysis demonstrates that the success of a development project no longer depends solely on location or pricing policy. The decisive factor has become the company’s ability to build effective communication with investors, ensure process transparency, and create added value through branding.

This report is the result of an in-depth analysis of leading marketing agencies, IT companies, and design studios shaping the landscape of construction project promotion in Ukraine. We will examine not only the “showcase” of services but also the internal architecture of their approaches, technology stacks, and real cases demonstrating the effectiveness of various strategies. Special attention is paid to the evolution of developer demands: from the need for “leads” to the need for “systematic sales” and a “digital ecosystem.”

1.1. Partner Selection Methodology: From Contractor to Business Consultant

Modern developers, when choosing a marketing partner, are looking for more than just a contractor to set up advertising. Analysis of market offerings indicates a shift in focus toward comprehensive solutions. Agencies leading the rankings offer a symbiosis of marketing, IT development, and sales consulting. This is due to the fact that in conditions of high competition and limited effective demand, the cost of error at the application processing stage becomes critical.

Key vectors defining agency competence in 2025:

1. Technology Integration: The ability to combine advertising cabinets, CRM systems, IP telephony, and end-to-end analytics systems into a single managed organism.
2. Industry Expertise: Understanding the specifics of the development cycle, from obtaining permits to commissioning and working with investors.
3. Product Approach: Participation in developing the concept of a residential complex at the design stage, based on audience needs analysis.

2. Strategic Leaders: Full-Cycle Marketing Agencies

This segment presents companies that take full responsibility for the commercial success of construction projects. They act as external marketing departments, deeply integrating into the client’s business processes.

2.1. SvitSoft: Architects of Systematic Sales

SvitSoft Agency occupies a unique position in the market, positioning itself as a leader in real estate advertising in Eastern Europe with 14 years of experience. Their approach is based on the belief that marketing doesn’t end with lead generation but continues until the deal is signed.

Technology Ecosystem and Innovations

SvitSoft has moved beyond the classic service business model, transforming into a product company. They have developed proprietary tools for automation and control, including call tracking systems and dashboards for project management. This allows them to solve a fundamental market problem—the “black hole” in sales departments where a significant portion of incoming calls is lost.

1. Call-tracking and Analytics: Using modern call tracking technologies allows SvitSoft not only to count the number of inquiries but also to analyze their quality, sources of origin, and customer acquisition cost (CAC) with accuracy down to the keyword.
2. Sales Department Optimization: The agency conducts audits and optimization of sales managers’ work. A telling case is when during the COVID-19 pandemic, thanks to the implementation of their solutions, client sales department productivity increased from 0% to 100%. This confirms the thesis that crisis periods require strict systematization of processes.

Scale and Client Portfolio

SvitSoft’s portfolio includes work with market giants such as “Kyivmiskbud,” with whom the agency has been cooperating for over 10 years. Experience managing the largest marketing budgets in the primary real estate niche allows them to operate with data unavailable to smaller players. Selling real estate in 33 buildings through PPC tools on META and Google platforms demonstrates the ability to scale results without losing efficiency. Google Premium Partner and Facebook Business Partner statuses are additional confirmation of their technical qualifications and access to beta features of advertising platforms.

2.2. Markoz Agency: Synergy of Marketing and Personnel Training

Markoz Agency represents a different but equally effective approach, focusing on the “human factor” and sales psychology. They position themselves as a full-cycle agency exclusively for developers, allowing them to concentrate expertise without spreading into other niches.

“From Foundation Pit to Move-in” Methodology

Markoz’s unique selling proposition (USP) lies in providing training services and building sales departments. They understand that even the highest quality lead can be lost due to manager incompetence.

1. Product Development: The agency connects to the project at the idea stage, conducting analytics, developing concepts and naming. This allows creating a product that meets real market needs rather than architect fantasies.
2. Customer Development (CustDev): Conducting in-depth interviews with potential buyers helps identify hidden motivations and barriers, becoming the foundation for building an effective communication strategy.
3. CRM Integration: Markoz doesn’t just set up advertising but also implements CRM systems, ensuring end-to-end control over customer movement through the sales funnel.

Efficiency Analysis Through Cases

The figures presented by Markoz Agency demonstrate the high effectiveness of their approach:

1. RC “Avtobiohrafiia”: Application conversion reached 3.8%, and the average cost per lead (CPL) was only 150 UAH. The fact of closing the first deal with just the third application indicates phenomenal targeting accuracy and sales department preparedness.
2. RC “Etno”: Launching the advertising campaign led to a deal on the 4th day. A qualified lead indicator of 78% is extraordinarily high for the real estate market, where 30-40% is often considered the norm.
3. CM “Ledovskiy”: Changing the concept and rebranding allowed doubling the cottage price. This case illustrates how strategic marketing directly affects development business margins, transforming an object from “economy” class into a more attractive investment asset.

2.3. MIM Agency: Scientific Approach and Strategic Consulting

MIM Agency stands out in the market with its academic background and emphasis on strategic planning. The company involves doctors of economics and professors in its work, giving their services the weight of high-level business consulting.

Idea Validation and Risk Minimization

For developers considering entering new projects, MIM offers business idea validation services. This is a critically important stage that allows assessing concept viability before capital investment begins.

1. Strategic Planning: Marketing strategy development at MIM includes comprehensive market research, competitive environment analysis, and consumer research. The result is not just a media plan but a brand development roadmap.
2. Specialization: The agency deeply understands the specifics of engineering and construction companies, helping them build a reputation as market experts.

3. Performance Marketing: Traffic and Lead Generation Drivers

While strategic agencies build brands, performance agencies ensure an uninterrupted flow of clients. Their main metric is ROI (return on investment) and lead acquisition cost.

3.1. Netpeak: Systematicity of Big Data

Netpeak is one of the largest players in Ukraine’s digital marketing market, which has separated the real estate direction into a separate department. Their advantage lies in scale and access to analytical data across the entire market.

“No Experiments” as a Strategy

Netpeak declares a principle of refusing experiments at the client’s expense. Thanks to experience working with numerous residential complexes, they know exactly which channels and creatives work in specific segments.

1. Processing Quality Control: The agency discovered that 30% of calls to developers remain unanswered. Implementing a control system allows promptly informing management about such cases, saving advertising budget from wasted expenses.
2. International Expansion: Experience promoting properties in Bulgaria, Greece, Kazakhstan, and Cyprus makes Netpeak an ideal partner for Ukrainian developers entering international markets or selling real estate to foreign investors.
3. Results: In the “Kovalska Nerukhomist” case, the agency managed to increase conversions by 75%, which for a company of this scale means significant revenue growth.

3.2. Livepage: The Power of Organic Traffic

Livepage specializes in SEO promotion and content marketing. In the real estate sphere, where the deal cycle can last months, organic traffic from Google is a strategic asset.

1. Long-term Strategy: SEO allows attracting “hot” clients actively searching for real estate at a lower price compared to paid advertising (PPC) in the long term.
2. Cases: The agency demonstrates impressive traffic growth results (by 440%, 200% for different clients), confirming their ability to bring websites to the top of search results even in highly competitive niches. For developers, this means a stable flow of clients independent of fluctuations in advertising auction rates.

3.3. UaMaster: Comprehensive Digital Strategies

UaMaster is among the top 15 world digital agencies according to Clutch. Their expertise covers advertising for residential complex developers, insurance companies, and the IT sector.

1. Social Responsibility: The agency provides free consultations to businesses supporting the Armed Forces of Ukraine, which is an important factor for reputation building in modern Ukraine.
2. Partnership Approach: UaMaster emphasizes that success is possible only if the client implements the agency’s recommendations. This underscores the importance of bilateral cooperation rather than just “client-contractor” relations.

4. Creativity, Branding, and “Selling the Dream”

In the premium segment and when selling properties at the foundation pit stage, rational arguments are insufficient. Here emotions, visualization of future life, and brand power come into play.

4.1. Grape: Aesthetics and Premium-Class Communication

Grape Agency is known for its creative approach and ability to create memorable brands.

1. Luxury Real Estate: Working with THE CAPITAL agency, which positions itself as the most prestigious in Ukraine, demonstrates a deep understanding of VIP client psychology. Grape knows how to package a product to look expensive and desirable.
2. One-Stop-Shop Strategy: Grape takes on product concept development, brand creation, and media campaign management. This ensures communication integrity at all stages—from the residential complex logo to the advertising billboard in the city center.

4.2. Landing.ua: Emotional Marketing for Suburban Real Estate

Landing.ua has found its niche in promoting cottage communities and townhouses. Their credo is “Sell a lifestyle, not just houses.”

• Visual Storytelling: They create websites and advertising materials that convey the atmosphere of suburban living. The emphasis is on emotions, territory zoning, and comfort visualization.
• Speed and Focus: Specialization in landing pages allows launching projects quickly, which is critical for seasonal sales in suburban real estate.

4.3. Vintage Web Production: Digital Luxury

Vintage is a web production company with a global reputation, specializing in creating high-class websites. Their experience working with the American market brings Western quality standards to Ukrainian realities.

1. Innovative Formats: Vintage creates virtual showrooms, product configurators, and digital brochures. These are tools that allow clients to “touch” real estate online, which is especially relevant forattracting foreign investors or busy clients.
2. Industry Focus: Specialization in interior design and real estate guarantees that the website’s visual language will be understandable and attractive to the target audience.

5. Technology Foundation: Web Development and PropTech

In 2025, a developer’s website is not just an informational booklet but a complex software platform (PropTech) integrated with databases, banks, and CRM.

5.1. Wezom: Large-Scale IT Solutions

Wezom Company has over 25 years of experience and offers corporate portal and mobile application development.

1. Mobility in Construction: Wezom emphasizes the importance of mobile applications for managing construction processes. This allows management to control work progress and clients to track their housing construction progress in real-time.
2. Automation: Development of complex web portals with personal accounts, payment system integration, and 3D visualization transforms the website into a full-fledged sales tool.

5.2. Dinamicka Development: AI and Innovations

Dinamicka Development focuses on developing custom software for real estate using advanced technologies.

1. Artificial Intelligence (AI): Using AI for data analysis and improving marketing strategies allows predicting demand and personalizing offers for clients.
2. Comprehensive Approach: Besides development, the company offers SEO and PPC services, combining technical expertise with marketing. This allows creating products already optimized for promotion.

5.3. Solar Digital: Efficiency and Automation

Solar Digital specializes in real estate management systems and websites aimed at optimizing business processes.

1. Cost Reduction: Their solutions help automate routine operations, reducing developer operational costs.
2. SEO Cases: Successful promotion cases in adjacent niches (solar energy) using link building and PR demonstrate the ability to work with complex technical products.

6. Niche Players and Specialized Solutions

The market is also saturated with smaller but highly effective agencies covering specific needs.

1. Fish Digital: Their aggressive slogan “While you’re just digging the foundation pit, we’re already selling your apartments” clearly defines their specialization—fast sales at early stages. This is an ideal partner for developers who need to quickly attract working capital.
2. Impulse Design: The agency demonstrates expertise in comprehensive promotion, including fighting “black PR” on forums. Reputation management (SERM) is critically important for developers, as one negative review on a popular forum can cost millions in lost profits.
3. Piranius: Specializes in developing websites with a strong marketing foundation. Their case with construction company “Remontstroy” shows how proper website structure and advertising setup can revive sales.

7. Comparative Market Offerings Analysis

For convenience in choosing a partner, we have systematized data about leading agencies in a comparative table.

Agency	Service Type	Key Expertise	Unique Proposition	Target Client
SvitSoft	Full-Cycle Marketing, IT	Call-tracking, sales audit, big data	Proprietary IT products for sales control	Large developers, national builders
Markoz Agency	Marketing & Sales Consulting	Sales department training, CustDev, CRM	Building “turnkey” sales system	RC and CM developers needing systematization
Netpeak	Performance Marketing	PPC, SEO, Analytics	“No experiments,” systematic call control	Developers focused on mass traffic
Grape	Creative & Branding	Brand strategy, Creative	One-Stop-Shop, premium visuals	Elite real estate, image projects
MIM Agency	Strategy & Research	Marketing research, Idea validation	Scientific approach to strategy	Engineering companies, new market players
Wezom	Web Development	Corporate portals, Mobile apps	25 years experience, complex technical solutions	Companies needing digital transformation
Landing.ua	Visual & Web	Landing pages, Visualization	“Selling lifestyle,” emotional design	Cottage communities, townhouses
Dinamicka	PropTech Development	AI, CRM, Marketplaces	AI integration and real estate innovations	Real estate tech startups, progressive developers

8. Market Development Trends and Prospects (2025-2026)

Analysis of the mentioned companies’ activities allows identifying clear trends that will define real estate marketing development in the coming years.

8.1. From Leads to Deals: KPI Evolution

The market is moving away from the cost-per-click (CPC) or cost-per-lead (CPL) model. Developers increasingly demand agencies take responsibility for the final result—sales (CPS). This forces agencies like SvitSoft and Markoz to delve deeper into client internal processes, train personnel, and control CRM. The marketer becomes a full business partner.

8.2. Hyper-Personalization and AI

Using artificial intelligence (as in Dinamicka Development) allows creating personalized offers for each audience segment. Algorithms analyze user behavior on the website and automatically generate relevant content or advertising messages.

8.3. Content as a Trust Asset

In conditions of information noise and distrust of direct advertising, content marketing becomes the main tool of persuasion. Quality renders, video tours, expert articles (Livepage), and communication transparency build trust, which is the foundation for making real estate purchase decisions.

8.4. Visualization and VR/AR

Virtual and augmented reality technologies are becoming standard. The ability to “walk through” a future apartment, assess the view from the window, and infrastructure before construction begins (Wezom, Vintage) significantly increases conversion at the foundation pit stage.

9. Conclusions

The marketing services market for construction companies in Ukraine has reached a high level of maturity. It is characterized by clear segmentation: from technology giants and strategic consultants to creative boutiques and specialized web developers.

For a construction company, partner selection should be based on a clear understanding of its own needs:

1. If the main problem is low application processing quality, consider SvitSoft or Markoz Agency.
2. If you need to scale traffic and get maximum leads—Netpeak or Livepage.
3. If the task is creating a strong brand for an elite property—Grape.
4. For technical implementation of complex portals and applications—Wezom or Dinamicka.

Success in 2025 will belong to those “Developer-Agency” tandems that can build transparent, technological, and emotionally filled communication with investors, transforming the real estate purchase process from stress into an exciting journey to a new life.