The market analysis of building and decorative materials vividly demonstrates that in recent years, the focus of interest for most designers, planners, and architects is shifting towards Ukrainian manufacturers. In our article, we delve into why this shift is happening, what drives the increasing popularity of Ukrainian companies in the market, and whether choosing Ukrainian products for large projects is truly worthwhile.
In the last 5 years (though the trend was emerging earlier, the current situation is particularly striking), “Buy Ukrainian” has evolved from a mere slogan and is no longer perceived with a hint of irony. Previously, domestic products were primarily chosen out of necessity, but now the situation has changed significantly.
This trend is predominantly set by designers and architects:
Imported materials may still hold a niche in the super-premium segment, influenced by psychological factors and the inertia of thinking that tends to associate higher cost with better quality. However, Ukrainian manufacturers are making strides in promoting their products, though currently more on an individual brand basis than as a widespread trend.
The application field of materials produced in Ukraine is exceptionally broad. Architects working on turnkey projects, landscape designers, and interior designers actively utilize:
Products manufactured by Ukrainian companies that have gained popularity also include:
A significant and growing segment comprises metallic products. Alongside profiled metal sheets, metal profiles, and metal tiles, the Ukrainian market is increasingly consuming:
All of the above represents just a small fraction of the diversity offered by Ukrainian companies.
The opinions of designers and architects on the matter of transitioning to work with Ukrainian manufacturers are practically unanimous. Making this switch is not just a consideration; in the current economic conditions, opting for domestic manufacturers is genuinely advantageous. It’s not just about the enumerated benefits; it’s also about the approach of Ukrainian companies.
Ukrainian manufacturers, by reducing production costs while maintaining quality, actively compete for the market segment that was previously dominated by China, Russia, and inexpensive European products. Currently, they offer a broader range and more interesting technological solutions — the kind that allows the realization of even the most complex projects. Working with such manufacturers is not only beneficial but, importantly, comfortable due to their high customer orientation.
According to the State Statistics Service of Ukraine, in 2023, furniture production in Ukraine increased by 20%, lighting production by 15%, and sanitary ware production by 10%. The production volume of metal products in 2023 increased by 12% compared to 2022.
These indicators indicate that Ukrainian manufacturers are successfully adapting to new conditions and gaining an increasing market share.
Switching to Ukrainian manufacturers is just the beginning of a long-term process. In the future, designers and architects will increasingly use domestic products.
This is associated with several factors, including:
In the long run, Ukrainian manufacturers may become major suppliers for designers and architects.