Tactical and strategic tools for market stabilization
Given that internal demographic reserves are practically exhausted, the state and the private sector have begun to implement a set of measures aimed at saving the industry and ensuring opportunities for rebuilding. These measures cover a wide range: from international recruiting to a deep transformation of the national education system and a change in mobilization rules.
International migration as an alternative-free anti-crisis measure
The most noticeable tactical change on construction sites in Ukraine has been the massive involvement of labor migrants. In a situation where the construction industry lost up to twenty-five percent of its official personnel in just the first two years of the big war, the import of the workforce from Asia and Africa proved to be the only effective mechanism for preserving operational activity. According to parliamentarians’ estimates, based on European experience where migrants make up over twelve percent of the workforce, Ukraine will not be able to implement the rebuilding plan without the integration of foreigners.
Today, Ukrainian companies are actively signing contracts with workers from India, Pakistan, Bangladesh, Nepal, and the Philippines. Revealing is the experience of the Ivano-Frankivsk developer Blago Development, which, as part of expanding its portfolio of thirty-five projects, faced a critical need for bricklayers and concrete workers. Attracting Indian workers to work on the “Parkova Aleya” residential area was accompanied by certain communication crises: initially, local residents received a notification that migrants would be engaged in cleaning the territory. Later, the company explained that the specialists would exclusively perform physically heavy construction works at the final stages, in particular concreting flowerbeds and other small architectural forms.
International recruiting agencies, such as WorkMasters, play a key role in this process. During the full-scale invasion, the agency has already integrated about a hundred foreign workers and is processing requests from dozens of Ukrainian companies to attract another one hundred and thirty people. Other market players, for example, 7CI Group, are considering options for importing labor from Moldova, Azerbaijan, and Uzbekistan in case of further deterioration of the situation.
The economics of hiring foreigners has a dual nature. The base salary rates of migrants are lower: the labor of handymen, loaders, or entry-level electric welders is estimated at 450 dollars a month, while experienced bricklayers can count on 650 dollars. At the same time, analogous Ukrainian specialists expect from 900 dollars and above. However, according to the Institute for Economic Research, the total costs of the company for legalization, logistics, providing accommodation, and support for a migrant ultimately make their hiring twenty-five to thirty percent more expensive compared to hiring a local worker.
Despite these costs, companies take this step because of one critical advantage: foreign workers are guaranteed not to be subject to mobilization. For the project director, this means one hundred percent predictability in the execution of works, since a whole team will not be removed from the process at the most crucial moment. The work of expats takes place completely within the legal field under the supervision of migration services.
Gender requalification and inclusion programs
In parallel with the import of labor, an internal structural transformation of the labor market is taking place through the involvement of women in traditionally “male” professions. Overcoming long-standing stereotypes, women are increasingly integrating into the rebuilding processes. The large-scale IRON WOMEN initiative has become a striking example of this trend. The program offers free comprehensive requalification for women in the field of construction equipment and logistics.
Participants of the program master heavy machinery driving skills: they become drivers of front-end and forklift loaders, excavator operators, truck drivers of C and CE categories. In addition, areas are open for mastering the professions of a welder, auto mechanic, plastering and decorative works master. Training is not limited to theory; it involves working with state-of-the-art equipment from leading global brands, which immediately makes female graduates highly competitive in the labor market. Women have the opportunity to change professions through state requalification programs, obtaining vouchers from the State Employment Service, participating in grant programs from international funds, or through self-education with subsequent certification. Such initiatives not only relieve some of the personnel tension but also contribute to social stability.
Institutional reform of vocational and technical education
A strategic solution to overcome the skills imbalance is a radical reform of the vocational education system, which is unfolding throughout 2025-2026 based on the new Law “On Vocational Education”. The state is finally moving away from the Soviet “PTU” model, transforming institutions into autonomous “professional colleges” or “training centers” that will function as non-profit societies with financial and personnel autonomy.
A fundamental change is granting businesses direct access to the formation of the educational process. Through the creation of Supervisory Boards, development companies can dictate their own technological requests, adapting educational programs to the realities of modern production without lengthy bureaucratic approvals of state standards. Employers have realized that technologies are developing too quickly: today’s installers and operators must possess fundamentally different skills than a decade ago. Businesses express readiness to invest in students, take them on internships under “student labor contracts”, and even independently equip workshops with modern equipment, since they understand that without quality personnel their business will have no future.
The physical transformation of vocational education spaces is an equally important component. In 2025 alone, international partners invested one hundred fifty-seven million hryvnias in the infrastructure of vocational schools so that young people could learn not on outdated mock-ups but on real modern models of machinery. To create a comfortable and attractive environment for students, an architectural guide “New Vocational School” was developed (with the participation of urban initiatives such as Big City Lab). This document standardizes approaches to renovation: instead of empty, gloomy corridors, functional coworking zones are created, the philosophy of absolute barrier-freeness is introduced for the integration of veterans and people with disabilities, and a modern design code is applied with correct navigation and ergonomic working workshops. Simultaneously, a network of dozens of “Defense of Ukraine” centers is unfolding on the basis of these institutions, which ensures the synergy of professional and security training for the youth. All these steps should turn vocational education into a “magnet” for new generations, which in the long run will saturate the market with quality “blue-collar” workers.
Updated reservation criteria as an infrastructure protection mechanism
Understanding that the economy cannot function under conditions of the constant washing out of critically important personnel, in May 2026, the Cabinet of Ministers of Ukraine adopted Resolution No. 692, which significantly updated the rules for reserving persons liable for military service. The aim of the innovations is to create a transparent, fair, and shadow-manipulation-protected algorithm for retaining specialists for critically important enterprises, without which stable operation of infrastructure and the economy is impossible.
A financial filter has become the main regulatory instrument. In order for a company to have the right to claim critically important status and be able to reserve its engineers, designers, and other key workers, the salary level of such an employee, as well as the average salary across the enterprise, must be at least three minimum wages, which at the time of the decision’s adoption was equivalent to 25,941 hryvnias. For companies implementing construction or restoration projects directly in frontline areas (according to the Ministry of Development’s list), a softened financial threshold is set at the level of two and a half minimum wages, or 21,618 hryvnias.
This norm has strategic significance: it makes formal reservation through fictitious companies with minimum salaries impossible, and at the same time stimulates large developers to bring their payroll funds out of the shadows, filling the state budget. In addition to financial requirements, the government eliminated opportunities for manipulating quotas. From now on, pluralists (part-time workers), as well as individuals who already have a valid deferment from mobilization on other legal grounds, will be included in the reservation quota exclusively at one primary place of work.
According to the resolution, within a month, all specialized ministries and military administrations are obliged to re-approve their criteria for determining the criticality of companies (in coordination with the Ministry of Defense and the Ministry of Economy), and within three months a full audit and review of the statuses of all enterprises that already had such privileges must take place. Importantly, for the entire period of this transitional audit, company statuses and already issued reservations will remain valid. This decision gave the construction business a much-needed planning horizon: developers received time to adapt their financial models to new requirements without the risk of a sudden halt in construction due to the removal of critical engineering staff.